More Than a Logo: Why Our Refresh Is Really a Return to Purpose

Let’s be honest: a new logo is fun. It’s fresh. It’s the equivalent of a bold haircut after a season of playing it safe. But for us, this brand refresh is about so much more than fonts and colors—it’s about clarity. It’s about confidence. It’s about showing up, boldly and unapologetically, as The Cultural Trust.

For nearly two decades, we’ve been quietly powering the region’s most beloved cultural institutions. If you’ve taken your kids to Festival of Trees, been moved by a symphony performance, inspired by a gallery opening, or caught your breath among the blooms at the Quad City Botanical Center—you’ve felt our work, whether you realized it or not.

But as our community evolves, so must we.

This refresh is our way of stepping forward with greater intention—telling our story more boldly, spotlighting our impact more clearly, and supporting our Legacy Partners more powerfully.

We’re not just changing our look. We’re changing the way we connect—with donors, with audiences, and with the next generation of cultural champions. We’re shifting from quiet supporter to visible leader. Not to steal the spotlight, but to make sure it always shines on what matters most: collaboration, creativity, and cultural equity.

You’ll see us showing up more consistently. Speaking with more clarity. Inviting more people into the work. And yes—doing it all with a little more color and flair (because design matters, and beauty is never frivolous).

So while we’re very excited about the new logo—really, we are—this moment isn’t just about a rebrand. It’s about a recommitment.

To our purpose. To our Partners.

And to the powerful, everyday role that culture plays in making the Quad Cities not only the creative capital of the Midwest, but also home.

Stay tuned. The story is just getting started—and spoiler: it’s one worth funding.